Whiten. Remineralise. Strengthen.

The advanced daily toothpaste that whitens your smile while putting enamel health first.

Developed by dentists, Super Glow combines nano-hydroxyapatite with fluoride to deliver more than an everyday clean. It gently lifts surface stains while helping to replenish lost minerals, strengthen enamel and smooth the tooth surface for teeth that look brighter and feel stronger.

Nano-hydroxyapatite is an ultra-fine form of a mineral similar to that naturally found in tooth enamel. Its microscopic particles are designed to settle into tiny irregularities along the enamel surface, helping support the remineralisation process and create a smoother, more polished appearance.

The result is a high-performance whitening toothpaste that cares for your enamel rather than compromising it. Use it every day to brighten your smile, maintain professional or at-home whitening results and support stronger, healthier-looking teeth.

Why you’ll love it

✓ Gently lifts everyday surface stains
✓ Helps replenish minerals within the enamel surface
✓ Helps remineralise and strengthen enamel
✓ Smooths and polishes the tooth surface
✓ Supports sensitivity protection
✓ Contains fluoride
✓ Safe for everyday use
✓ Leaves teeth feeling fresh and looking naturally brighter

Considered daily care

✓ No sulphates
✓ No parabens
✓ No preservatives
✓ No artificial colours
✓ Vegan
✓ Cruelty-free

For even better everyday cleaning, pair Super Glow with the Smilie Electric Toothbrush.