Our Story

We started with smiles. Now we're doing glow-ups

From one product to a movement

Smilie started with a problem: accessible, effective at-home teeth whitening didn't exist. Not without clinical pricing, questionable ingredients, or tools that overpromised. So we built it - with dentists, with research, with rigorous testing behind every formula.

What followed surprised even us. Over one million treatments. 5,000+ five-star reviews. A community who didn't just want whiter teeth, they wanted to feel like themselves again.

That's when we understood what we were really building.

Smilie is now a full beauty tech brand. The products have expanded. The science hasn't changed. Every device, every formula, every ingredient meets the same standard we set on day one, clinically-backed, results-driven, and built for real life.

We started with smiles. Now we're doing glow-ups

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Why Smilie?

We don't guess. We test

Every formula and device is developed by dental and beauty professionals, tested rigorously, and only released when the results back it up. No shortcuts. No gimmicks.

Built by experts. Proven by results

Dental professionals, consulting dermatologists, and leading aestheticians. 1 million+ treatments. 98% of customers see visible results after their first use. Every product is developed with the right experts in the room.

Developed with you in mind

Every product we make starts with our community. Real feedback, real concerns, real lives. We listen to what's working, what isn't, and what's missing, then we go back to our experts and build it. Because self-care that actually fits your life shouldn't be this hard to find

Frequently asked questions

Every Smilie product is developed with qualified experts - our oral care range under the leadership of our co-founder, Dr Daniel Tankard and our beauty tech range in consultation with dermatologists and aestheticians. No product reaches our customers until it meets professional standards for safety, efficacy, and comfort.

Yes - sensitivity is something we engineer around, not ignore. Our oral care formulas include Potassium Nitrate and built-in desensitisers specifically to protect enamel and calm nerve endings during treatment. The majority of our customers whiten comfortably with zero sensitivity. If you do experience any discomfort, simply pause for 1–3 days and continue. All beauty tech devices use clinically proven wavelengths and materials, developed with dermatologists and aestheticians to ensure they're safe for everyday use.

We're confident you will - 98% of our whitening customers see visible results after their first treatment. But if for any reason you're not completely satisfied, we offer a full 30-day money-back guarantee, no questions asked. Simply contact our team within 30 days of purchase and we'll take care of the rest.

Our products are formulated for safe, regular use when used as directed. Our whitening range uses professional-grade ingredients at safe, regulated concentrations - gentle enough for daily use without compromising enamel health. Our beauty tech devices use proven wavelengths that are non-invasive and designed for consistent home use. As with any new product, we recommend following the usage guidelines included with each device.