Smilie was founded by Dr. Daniel Tankard & Natalie Wiltshire with a simple mission – to make professional teeth whitening results accessible at home.

As a practising dentist for over 15 years, Dr. Tankard and his team of 20+ dentists have treated thousands of patients and witnessed first-hand how the colour of someone’s teeth can impact their self-confidence. Determined to change this, he set out to create a safe, effective, dentist-developed whitening system that anyone could use from the comfort of their own home.

What started as an idea in the clinic has grown into Australia’s #1 at-home teeth whitening brand, trusted by over 100,000 customers and voted Australia’s Best Teeth Whitening Kit.

To date, Smilie has completed more than 1 million whitening treatments, helping people all over the world achieve brighter, more confident smiles.Backed by science, loved by customers, and designed to deliver instant, long-lasting results without sensitivity, Smilie continues to redefine what at-home teeth whitening should be: safe, simple, and effective.